I remember when it was a very scary thing to purchase anything online. Putting your credit card on the internet was the equivalent of leaving your purse in those cubby holes before you get aboard a rollercoaster ride. However since the invention of buy-sell sites like eBay followed by purchasing platforms like PayPal, online consumer purchasing discomfort has subsided. READ MORE
Evolving with the Times
In 2011, Expression changed part of its company name from Expression Multimedia to Expression Web to reflect the evolution of the web-industry. Alain Cote, President of the old and new Expression, gives his personal account of this transition:

“When we started Expression in 1998, the web was a very different place. This was before Facebook, Twitter and Youtube. It was even before Yahoo! and Google. CDs were also still extremely popular. Calling ourselves ‘multimedia’ was a good choice at the time since it reflected the versatile nature of the work we were doing in that emerging technology. Now, more than 10 years later, the web has become a much more complex and sophisticated environment requiring a much deeper and specialized knowledge of web technology. Since Expression slowly moved away from CD and multimedia production to a specialization in web development, we realized we needed to change the company name to reflect that evolution.”
Organizational Capacity
Expression is located on St-Laurent Boulevard in the heart of Montreal’s Plateau district. This 3-story commercial building is owned by Expression and also houses Green Communication Design (Expression’s Print Media partner). We have approximately 2,500 square feet at our disposal. Expression has 10 full-time staff and also has access to additional designers from Green Communication. We have established partnerships for SEO, Social Media Marketing, On-line Ad Placement, Hosting and Mass-Email distribution. Expression is well positioned to produce small, medium and large projects.By: Chandal Nolasco da Silva Posted: Nov 22 2011
By: Alain Côté Posted: Nov 22 2011
Hello everyone, and welcome to the 1st ever post of the Expression Blog. This series of posts will feature articles by me and members of the Expression staff dealing with various aspects of web design and development, as well as discussions on emerging web trends and web technologies. As much as we can, we will try to focus on how all this web-related stuff affects Expression’s day to day work, and consequently the products we deliver. READ MORE
