It seems like such a short time ago, all a web developer had to worry about was making sure their websites looked good and performed well in Internet Explorer (IE). After all, for close to a decade, IE totally dominated the web landscape. This is however no longer the case. READ MORE
Online Banner Advertising
The advertising industry has shifted gears and is using the web to promote and sell more than ever before. Marketers are eager to buy up ad space on popular sites because of the high return-of-investment (ROI) it offers. For example, they can choose to advertise on a specific website that caters to and is visited by a desired demographic. Afterwards, marketers can measure the effectiveness of their ad campaign and understand the online behaviour of their potential consumers for future campaigns. While most people visiting a website are aware of the banner advertisements on the page, they may not be aware of the careful planning, programming and design that go into these ads.
Expression offers a number of attractive online advertising solutions, including the very popular Flash format. We can also create static banners as an alternative to animated ads. We can create pay-per-click (PPC) ads or pay-per-view (PPV) ads and will comply with format requirements and specs. Popular banner ad formats include Big-Box (300 x 250 pixels), Leaderboard (728 x 90 pixels) and Skyscraper (160 x 600 pixels). Additional formats include Catfish, Interstitial and more recently, Mobile advertisements. Using any of the preceding ad formats, our design and production processes will ensure that your banner will be as light as possible. Whatever your online advertising requirements are, our team will create a banner that is sure to attract an audience!
Please see our portfolio dedicated to Online Banner Advertising.
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Can I buy your product while sitting on the beach in New Zealand? Mobile gains in e-commerce reigns
By: Chandal Nolasco da Silva Posted: Nov 22 2011
By: Chandal Nolasco da Silva Posted: Nov 22 2011
I remember when it was a very scary thing to purchase anything online. Putting your credit card on the internet was the equivalent of leaving your purse in those cubby holes before you get aboard a rollercoaster ride. However since the invention of buy-sell sites like eBay followed by purchasing platforms like PayPal, online consumer purchasing discomfort has subsided. READ MORE
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