Web Statistics and Analysis

Website statistics will provide you with useful information about how the online community locates and interacts with your website. For example, statistics provide information about the number of people that have visited your website, the number of people who found your site having previous knowledge of your web address, the number of people who found your website through a search engine, the keywords that were used to find your website within a search engine, and much more.

Analyzing your web statistics can help you make important business decisions regarding your website strategy. For example, by looking at which keywords are used most frequently to navigate visitors to your site, you can adjust your site’s content and meta-information to maximize your site traffic.

Our preferred solution for statistics and analysis is Google Analytics (GA). It is the most widely used website statistics service, currently in use on approximately 57% of the 10,000 most popular websites. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.

The Expression Blog
Internet Explorer 8 no Longer Top-Dog
By: Alain Côté Posted: Feb 10 2012

It seems like such a short time ago, all a web developer had to worry about was making sure their websites looked good and performed well in Internet Explorer (IE). After all, for close to a decade, IE totally dominated the web landscape. This is however no longer the case. READ MORE

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Can I buy your product while sitting on the beach in New Zealand? Mobile gains in e-commerce reigns
By: Chandal Nolasco da Silva Posted: Nov 22 2011

I remember when it was a very scary thing to purchase anything online. Putting your credit card on the internet was the equivalent of leaving your purse in those cubby holes before you get aboard a rollercoaster ride. However since the invention of buy-sell sites like eBay followed by purchasing platforms like PayPal, online consumer purchasing discomfort has subsided. READ MORE

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